{"id":4854,"date":"2024-03-12T09:02:00","date_gmt":"2024-03-12T09:02:00","guid":{"rendered":"https:\/\/inrikesmagasin.se\/?p=4854"},"modified":"2024-03-04T21:27:01","modified_gmt":"2024-03-04T21:27:01","slug":"alkoholittoman-oluen-lanseeraus-korkeammalla-kaynnistyksella","status":"publish","type":"post","link":"https:\/\/inrikesmagasin.se\/fi\/en-alkoholfri-ol-lansering-pa-hog-hjod\/","title":{"rendered":"ALKOHOLITON OLUT \u2013 LANSEERAUS KORKEALLA TASOLLA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Alkoholiton olut on noussut suosituksi juomavalinnaksi teemana. Nyt julkkiskonsepti lis\u00e4t\u00e4\u00e4n my\u00f6s t\u00e4h\u00e4n, ja GW:s Nyktra pilsner on pullo, jossa Leif G.W. Perssonin kasvot saavat Kosta Bryggerin uuden oluen myym\u00e4\u00e4n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6len i sig on alkoholiton lager, jota panimoi smoolantilainen Kosta Bryggeri, joka aloitti toimintansa vuonna 2022. Panimo tuottaa l\u00e4hes 50 000 litraa olutta vuodessa eri tyyppej\u00e4, ja toimintaa johtavat Torsten Jansson ja h\u00e4nen New Wave Groupinsa, johon kuuluvat my\u00f6s lasitehtaat Kosta Boda ja Orrefors<br>sis\u00e4ltyy. Torsten Jansson otti yhteytt\u00e4 Pontus Frithiofiin ja kertoi panimosta. Puhelu, joka johti ajatukseen tuottaa oma olut yhdess\u00e4 GW:n kanssa. Meid\u00e4t on nyt kutsuttu Pontuksen ravintolaan La Tour, 23 kerrosta DN-skraparoppiin kuulemaan, mit\u00e4 herrat sanovat, maistamaan olutta ja katselemaan sameaa Tukholmaa. Oma juoma on muodostunut GW:n ja h\u00e4nen viiniens\u00e4 tavaramerkiksi, joita on t\u00e4ll\u00e4 hetkell\u00e4 kuusi: yksi valkoinen, yksi punainen, yksi kuohuviini, yksi riesling, yksi punainen box ja yksi valkoinen box. Ne ovat tunnettujen henkil\u00f6iden myydyimpi\u00e4 tuotteita Systembolagetissa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Myyn eniten viini\u00e4 kaikista kuuluisuusviineist\u00e4, mutta toisaalta olenkin tunnetumpi kuin kukaan muu yhteens\u00e4, sanoo GW ottaessaan puheenvuoron baarissa. Mutta emme puhu nyt viinist\u00e4 vaan oluesta, ja t\u00e4ss\u00e4 tapauksessa matala-alkoholisesta. Kriminologian professorina h\u00e4n toteaa, ett\u00e4 matala alkoholipitoisuus on useasta syyst\u00e4 erityisen hyv\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Olen tutkinut alaa enk\u00e4 koskaan uneksisikaan lanseeraavani mink\u00e4\u00e4nlaista v\u00e4kijuomaa. Uskon kuitenkin, ett\u00e4 on vaikeaa l\u00f6yt\u00e4\u00e4 mit\u00e4\u00e4n yhteytt\u00e4 rikollisuuden ja uuden lageroleni v\u00e4lill\u00e4, h\u00e4n sanoo ja ottaa kulauksen. Saadakseen selville, miten oluen tulisi maistua, sit\u00e4 on pantu, maisteltu ja arvioitu. Ja<br>Trion on tyytyv\u00e4inen yhteisty\u00f6h\u00f6ns\u00e4: Tuntuu eritt\u00e4in hienolta saada niin l\u00e4heinen ja hyv\u00e4 yhteisty\u00f6 Leifon ja Pontuksen kanssa. Tavoitteemme on tulla voittoa tekev\u00e4ksi panimoksi ja uudeksi vetonaulaksi Kosta-kohteeseen, mik\u00e4 houkuttelee enemm\u00e4n k\u00e4vij\u00f6it\u00e4 paikalle, sanoo Torsten Janson, New Wave Groupin toimitusjohtaja.<br>GW:n Nyktra Pilsner lanseerattiin hiljattain ruokakaupoissa, ja toinen olut lanseerataan kev\u00e4\u00e4n aikana, silloin vahvemmassa kategoriassa. Saan t\u00e4ydennyst\u00e4 lasiini ja minulle tarjoillaan kolme herkullista sm\u00f8rrebr\u00f8di\u00e4. Nam, ja sitten takaisin toimistolle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"359\" height=\"886\" src=\"https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/GW-Ol.jpg\" alt=\"\" class=\"wp-image-4856\" style=\"width:166px;height:auto\" srcset=\"https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/GW-Ol.jpg 359w, https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/GW-Ol-122x300.jpg 122w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>GW:n Nykter Pilsner, 20 kr\/33 ml, l\u00f6yd\u00e4t ruokakaupasta.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Alkohol fri \u00f6l har blivit ett popul\u00e4rt dryckesval p\u00e5 temat. Nu adderas k\u00e4ndiskonceptet \u00e4ven h\u00e4r och GW:s Nyktra pilsner \u00e4r flaskan med Leif G.W. Persson ansiktet som ska f\u00e5 Kosta Bryggeris nya \u00f6l att s\u00e4lja. \u00d6len i sig \u00e4r en alkoholfri lager som bryggs p\u00e5 det sm\u00e5l\u00e4ndska bryggeriet Kosta Bryggeri som drog i g\u00e5ng sin [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[87,187,172,188],"class_list":["post-4854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mat-dryck","tag-dryck","tag-gw-ol","tag-kosta-boda","tag-torsten-jansson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D &#8211; INRIKES<\/title>\n<meta name=\"description\" content=\"EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D \u2013 L\u00e4s mer om resor och upplevelser i Sverige p\u00e5 INRIKES.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inrikesmagasin.se\/fi\/alkoholittoman-oluen-lanseeraus-korkeammalla-kaynnistyksella\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D &#8211; 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