{"id":4854,"date":"2024-03-12T09:02:00","date_gmt":"2024-03-12T09:02:00","guid":{"rendered":"https:\/\/inrikesmagasin.se\/?p=4854"},"modified":"2024-03-04T21:27:01","modified_gmt":"2024-03-04T21:27:01","slug":"en-alkoholfri-ol-lansering-pa-hog-hjod","status":"publish","type":"post","link":"https:\/\/inrikesmagasin.se\/fi\/en-alkoholfri-ol-lansering-pa-hog-hjod\/","title":{"rendered":"EN ALKOHOLFRI \u00d6L &#8211; LANSERING P\u00c5 H\u00d6G HJ\u00d6D"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Alkohol fri \u00f6l har blivit ett popul\u00e4rt dryckesval p\u00e5 temat. Nu adderas k\u00e4ndiskonceptet \u00e4ven h\u00e4r och GW:s Nyktra pilsner \u00e4r flaskan med Leif G.W. Persson ansiktet som ska f\u00e5 Kosta Bryggeris nya \u00f6l att s\u00e4lja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6len i sig \u00e4r en alkoholfri lager som bryggs p\u00e5 det sm\u00e5l\u00e4ndska bryggeriet Kosta Bryggeri som drog i g\u00e5ng sin verksamhet 2022. Bryggeriet producerar n\u00e4rmare 50 000 liter \u00f6l per \u00e5r av olika typ, verksamheten drivs under Torsten Jansson och hans New Wave Groups ledning d\u00e4r \u00e4ven glasbruken Kosta Boda och Orrefors<br>ing\u00e5r. Torsten Jansson kontaktade Pontus Frithiof och ber\u00e4ttade om bryggeriet. Ett samtal som ledde till en id\u00e9 att producera en egen \u00f6l, tillsammans med GW. Vi har nu bjudits in till Pontus restaurang La Tour, 23 v\u00e5ningar upp i DN-skrapat f\u00f6r att h\u00f6ra vad herrarna har att s\u00e4ga, testa \u00f6len och blicka ut \u00f6ver ett disigt Stockholm. Egen dryck \u00e4r n\u00e5got som blivit n\u00e5got av ett signum f\u00f6r GW och hans viner, just nu sex till antalet: ett vitt, ett r\u00f6tt, ett mousserande, en riesling, en r\u00f6d box och en vit box. \u00c4r de k\u00e4ndsiner som s\u00e4ljer allra b\u00e4st p\u00e5 Systembolaget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jag s\u00e4ljer mest vin av alla n\u00e4r det kommer till k\u00e4ndisviner, men s\u00e5 \u00e4r jag ju mer k\u00e4nd \u00e4n alla andra tillsammans, s\u00e4ger GW n\u00e4r han tar till orda uppe i baren. Men det \u00e4r inte vin vi ska tala om nu utan \u00f6l och i detta fall en med l\u00e5g alkoholhalt. Som professor i kriminologi konstaterar han att den l\u00e5ga alkoholhalten \u00e4r extra bra ur flera aspekter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jag har forskat p\u00e5 omr\u00e5det och skulle aldrig dr\u00f6mma om att lansera starksprit av n\u00e5got slag. Men jag tror att det blir sv\u00e5rt att hitta n\u00e5got samband mellan brottslighet och min nya pilsner, s\u00e4ger han och tar en klunk. F\u00f6r att komma fram till hur \u00f6len ska smaka har det bryggts, smakats och utv\u00e4rderats. Och<br>trion \u00e4r n\u00f6jda med sitt samarbete: Det k\u00e4nns v\u00e4ldigt roligt att ha f\u00e5tt till ett s\u00e5 n\u00e4ra och bra samarbete med Leifo och Pontus. V\u00e5r ambition \u00e4r att bli ett l\u00f6nsamt bryggeri och en ny attraktion f\u00f6r destinationen Kosta, vilket ska locka fler bes\u00f6kare till platsen, s\u00e4ger Torsten Janson vd f\u00f6r New Wave Group.<br>Nyligen lanserades GW:s Nyktra Pilsner ute i matbutikerna och ytterligare en \u00f6l kommer att lanseras under v\u00e5ren, d\u00e5 i den starkare kategorin. Jag f\u00e5r p\u00e5fyllning i glaset och serveras tre delikata sm\u00f6rrebr\u00f6d. Mums, och sedan tillbaka till kontoret.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"359\" height=\"886\" src=\"https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/GW-Ol.jpg\" alt=\"\" class=\"wp-image-4856\" style=\"width:166px;height:auto\" srcset=\"https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/GW-Ol.jpg 359w, https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/GW-Ol-122x300.jpg 122w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>GW:s Nyktra Pilsner, 20 kr\/33 ml, hittar du i matbutiken.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Alkohol fri \u00f6l har blivit ett popul\u00e4rt dryckesval p\u00e5 temat. Nu adderas k\u00e4ndiskonceptet \u00e4ven h\u00e4r och GW:s Nyktra pilsner \u00e4r flaskan med Leif G.W. Persson ansiktet som ska f\u00e5 Kosta Bryggeris nya \u00f6l att s\u00e4lja. \u00d6len i sig \u00e4r en alkoholfri lager som bryggs p\u00e5 det sm\u00e5l\u00e4ndska bryggeriet Kosta Bryggeri som drog i g\u00e5ng sin [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[87,187,172,188],"class_list":["post-4854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mat-dryck","tag-dryck","tag-gw-ol","tag-kosta-boda","tag-torsten-jansson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D &#8211; INRIKES<\/title>\n<meta name=\"description\" content=\"EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D \u2013 L\u00e4s mer om resor och upplevelser i Sverige p\u00e5 INRIKES.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inrikesmagasin.se\/fi\/en-alkoholfri-ol-lansering-pa-hog-hjod\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D &#8211; INRIKES\" \/>\n<meta property=\"og:description\" content=\"EN ALKOHOLFRI \u00d6L - LANSERING P\u00c5 H\u00d6G HJ\u00d6D \u2013 L\u00e4s mer om resor och upplevelser i Sverige p\u00e5 INRIKES.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inrikesmagasin.se\/fi\/en-alkoholfri-ol-lansering-pa-hog-hjod\/\" \/>\n<meta property=\"og:site_name\" content=\"INRIKES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T09:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inrikesmagasin.se\/wp-content\/uploads\/2024\/03\/LeBar_Pressbild_Leverans_Foto_DubbelW-scaled-e1709587175403.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yvonne Gull\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yvonne Gull\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inrikesmagasin.se\\\/en-alkoholfri-ol-lansering-pa-hog-hjod\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inrikesmagasin.se\\\/en-alkoholfri-ol-lansering-pa-hog-hjod\\\/\"},\"author\":{\"name\":\"Yvonne Gull\",\"@id\":\"https:\\\/\\\/inrikesmagasin.se\\\/#\\\/schema\\\/person\\\/9447a89dc3f654a28b64b3b606400438\"},\"headline\":\"EN ALKOHOLFRI \u00d6L &#8211; 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