{"id":6277,"date":"2026-04-08T19:53:31","date_gmt":"2026-04-08T19:53:31","guid":{"rendered":"https:\/\/inrikesmagasin.se\/?p=6277"},"modified":"2026-04-10T05:54:01","modified_gmt":"2026-04-10T05:54:01","slug":"loreens-success-without-compromise","status":"publish","type":"post","link":"https:\/\/inrikesmagasin.se\/en\/loreen-framgang-utan-kompromisser\/","title":{"rendered":"LOREEN - Success Without Compromise"},"content":{"rendered":"

Loreen radiates positive energy. After two Eurovision wins \u2013 with Euphoria<\/em> Oh Tattoo<\/em> \u2013 she is back with new music, a new album and a European tour.
PHOTO CHARLIE LJUNG<\/p>\n\n\n\n

\"Loreen\"<\/figure>\n\n\n\n
\n

I have learned to stand up for what I believe in. What's fascinating is that when I haven't compromised, good things have happened. When I did Tattoo, there were no compromises; I felt it was \u2018me\u2019.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

This album is my journey and it has taken a long time, says Loreen with a broad smile when INRIKES meets her via Zoom. She is sitting on the sofa in her living room in central Stockholm. She is dressed in black linen and a cap. Her right hand is adorned with several chunky silver rings. On the white wall behind her, modern art posters in bold patterns and colours can be glimpsed. It's clear that Loreen is a passionate and spiritual personality. She expresses herself with her whole body and gestures a lot with her hands and arms when she talks. There is a glow to everything she says and her laughter is big, spontaneous, and infectious.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2013 After Eurovision, so much was happening. I had an incredible amount to do. It was very fun, but there were so many places I had to be and even more places I wanted to be. My whole life was turned upside down with a lot of touring and other things. At the same time, I had to try and put together music for an album. Music that is good and represents me. I didn't want to make an album of: clap clap \u2013 songs just to get it done quickly. I'm not wired that way. She laughs heartily and adds that she needs time to work through the right feelings when she's involved in a project that requires creative output.<\/p>\n\n\n\n

\u2013 I need to feel my way. When there have been quieter periods, I've been able to think about what I actually want to say in the music on the album \u2013 all of that which needs to be there so that I feel I'm channelling pure energy. I can't create if I don't feel there's something meaningful, something that is bigger than myself and my own experience of myself.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How free are you in your artistic creation, given your stature as an artist, with international management, a record label, and concert promoters investing heavily in your career? How much do you get to decide for yourself?<\/strong><\/p>\n\n\n\n

\u2013 My thing from day one \u2013 perhaps mainly because I'm a woman in the industry \u2013 is that I've had to compromise far too many times, especially at the beginning of my career. But I learned different lessons from the compromises I had to make. I've learned to stand up for what I believe in. What's fascinating is that when I haven't compromised, good things have happened. When I did Tattoo<\/em> there were no compromises, I felt it was \u2018me\u2019.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Have you ever felt like you've been conned?<\/strong><\/p>\n\n\n\n

\u2013 Yes. Haha, haha! Yes! That's the only reason I can sit and talk to you now. There are clear moments where I wasn't myself; it even started when I was on Idol. I remember thinking: I'd better do as they want, to please others, because that person knows better, having been in the industry much longer than me.<\/p>\n\n\n\n

\n

Many people have asked me if I live in two worlds; in the world as an artist and in the world as a private person. But I see no difference between private and work. I don't see my job as a job.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

Today I have a greater understanding of how the music industry works. The industry works by wanting to push you in a direction where they believe they can get the most out of their artists. That's the name of the game when it comes to anything business-related. I get it. I understand that the industry finds it harder to believe in what's new because there's a greater financial risk involved. Should we really invest in something that's never been done before? It requires an enormous amount of courage from the record label's side as well. Since I now understand more about how the industry works, I have a rather honest communication with my record label and everyone else I work with, and that has yielded a good
result. But it\u2019s important to stand by what you do, because it won\u2019t work if you pretend to be something you\u2019re not.<\/p>\n\n\n\n

How do you prepare for album releases and tours?<\/strong> Just the act of singing and moving on stage as you do, while simultaneously singing, must require an incredible amount of training, not only for your singing voice but physically and mentally too?<\/strong><\/p>\n\n\n\n

\u2013 It demands a lot. Firstly, travelling back and forth and being mentally connected. When I work on a project, I'm very disciplined, I have to be otherwise it won't be good. It demands a lot and I have to respect my body, because it's the one that has to take all the abuse. You can't just think \u2018oh well'
\u2019we're ordering a big bottle of wine' when I have a big show the next day. I can't be bothered with that, I need to go to bed early.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do you have time for privacy?<\/strong><\/p>\n\n\n\n

\u2013 Monika. This is my life. Haha! Many have asked me if I live in two worlds; in the world as an artist and in the world as a private individual. But I see no difference between private and work. I don't see my job as a job, Monika. I have no private life, haha. I live in Stockholm and on Gotland, and when I'm on Gotland, I can be free and live more anonymously than in Stockholm. I spend most of my time on Gotland when it's not tourist season. Then I'll be puttying windows, going for walks and grounding myself by being out in nature and listening to bird song.<\/p>\n\n\n\n

Many artists today have side projects alongside their music, ranging from clothing brands to perfumes. Do you have any side projects?<\/strong><\/p>\n\n\n\n

\u2013 I've done a few brand collaborations, but I don't just jump into anything. I have to be able to stand behind the fact that they're good products. I am a kind of creative director in my own machinery. You have to have that presence as an artist if you want it to be authentic. But what I've learned is that it's about finding the right kind of people who are a bit like me and who understand what I want to create. Otherwise, there will be the wrong kind of friction in the team. I work with a fairly large team, and it works fantastically well. Everyone is brilliant at what they do, and they have an understanding of what I want and don't want. For example, no one would ever ask if I would like to
to do an advertising collaboration with a casino, because the team knows that I would never jump on. When it comes to performances and choreography, I work very closely with my team and am involved in deciding every last detail. It's not worth letting everything go to someone else. I would hate myself if I did that, ultimately I have to be comfortable in my own body. In the end, it's all about the same thing: being true to yourself. And for Loreen, there is no alternative.<\/p>\n\n\n\n

3 QUICK<\/strong>
\u2026 is listening to:<\/strong> the Icelandic musician and composer \u00d3lafur Arnalds, with whom she also has the band SAGES.
\u2026 reading: <\/strong>She always has several books on the go. One of the most recent books she read was Eckhart Tolle's A New Earth.
\u2026 is watching:<\/strong> She watches quite a lot of interesting lectures, and among other things, she likes to watch and listen to Teal Swan, who is an American spiritual influencer and author.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Loreen<\/strong>
Full name:<\/strong> Lorine Zineb Noka Talhaoui.
Age:<\/strong> 42.
Bor<\/strong> Stockholm and Gotland.
Family <\/strong>Mother and six siblings.
Background in brief:<\/strong> In 2004, Loreen participated in Idol, where she came in fourth place. She had a major breakthrough in 2012 when she won the Eurovision Song Contest with the song Euphoria. In 2023, she won Eurovision again, with the song Tattoo. She has toured Europe and had hit songs worldwide. Her debut album, Heal, was released in 2012. The follow-up, Ride, was released in 2017.
Currently<\/strong> With the new album Wildfire and the hit single Feels Like Heaven.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Loreen utstr\u00e5lar positiv energi. Efter tv\u00e5 Eurovisionvinster \u2013 med Euphoria och Tattoo \u2013 \u00e4r hon tillbaka med ny musik, nytt album och en Europaturn\u00e9.FOTO CHARLIE LJUNG Jag har l\u00e4rt mig att st\u00e5 f\u00f6r det jag tror p\u00e5. Det som \u00e4r fascinerande \u00e4r att n\u00e4r jag inte har kompromissat s\u00e5 har det h\u00e4nt bra saker. N\u00e4r […]<\/p>\n","protected":false},"author":5,"featured_media":6281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[71,851,850,840,854,858,856,853,857,54,53,855,852],"class_list":["post-6277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intervju","tag-artist","tag-euphoria","tag-intervju","tag-loreen","tag-loreen-eurovision-framgang","tag-loreen-framgang-utan-kompromisser","tag-loreen-intervju","tag-loreen-karriar-resa","tag-loreen-tattoo-euphoria","tag-sangare","tag-skadespelare","tag-svensk-artist-framgang","tag-tattoo"],"acf":[],"yoast_head":"\nLOREEN- framg\u00e5ng utan kompromisser – INRIKES<\/title>\n<meta name=\"description\" content=\"LOREEN- framg\u00e5ng utan kompromisser \u2013 L\u00e4s mer om resor och upplevelser i Sverige p\u00e5 INRIKES.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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